“The Truth will set you free”. Tapping into people’s guilt and denial of poor environmental behavior, GAL offered the public to “come clean” by giving public “eco-confessions”. The participants were asked to write confessions on used clothing and hang them on a publicly displayed laundry line. As viewers read the “eco-confessions” of others, they often recognized their own less-than-green lifestyle. GAL engaged in dialogue with the “eco-confessors,” brainstorming solutions for positive change. The playful and supportive atmosphere of “Air Your Dirty Laundry” allowed people to look honestly at their consumption habits and empowered them to change.

(Photo above taken by Eva Maria Lee. All photos below taken by Tim Gaudreau.)